"invest in yourself, invest in your community"
SPEAKER: As President/CEO of the Balance Bar Company, he led the company’s growth from $1M in sales in 1995 to $100M in sales in 1999. The company went public in 1998 and sold to Kraft Foods for $268M in 2000. Mr. Wolfe has also held executive level positions in Marketing and Sales with Welch’s, Coca-Cola, and Seven-Up Foods. He has consulted Celestial Seasonings, Welch’s, Gatorade and Snapple. Born in Buffalo, NY he was one of nine children, and graduated the University of Buffalo with a B.S. in Business Administration.
“THE BALANCE BAR STORY”
- How we turned a failing company into a success
- Importance of experience at the top position
- Identifying your target audience
- Consumer research on the cheap
- Product differentiation
- Product quality
- Attracting, training, motivating and retaining key employees
- Importance of a proactive Board
BENEFITING NON-PROFIT: The net proceeds from this event’s ticket sales benefit CALM, whose mission is to “prevent, assess, and treat child abuse by providing comprehensive, culturally competent, services for children, families and adults.”
TUESDAY, SEPTEMBER 14, 2010
5:30pm VIP Reception (must RSVP online to attend reception)
6:45pm Seating for Speaker, no late admittance
University Club of Santa Barbara, 1332 Santa Barbara Street
$10 with RSVP online, $15 at the door
SPEAKER: Dr. Larry William Cox, Ph.D., is an Associate Professor of Entrepreneurship at Pepperdine University’s Graziadio School of Business and Management. Dr. Cox has directed Entrepreneurship Centers at Ball State University and the University of Wisconsin-Madison. Prior to this, he was the Director of Research at the Ewing Marion Kauffman Foundation in Kansas City, MO. He is an award winning-educator, enjoys helping young entrepreneurs, and is an inspiring speaker and seminar leader.
“CREATING THE FUTURE: HOW ENTREPRENEURS MOVE THE NEEDLE”
Dr. Larry Cox explains how serial entrepreneurs systematically generate game-changing business ideas. He introduces an approach that will help you succeed as an entrepreneur even in turbulent times...with limited resources...when the market is unknown...when a “formula for success” does not exist. In sum, you will discover the entrepreneur’s secret of creating, rather than predicting, the future.
- Generate game-changing ideas
- Succeed when the market is unpredictable
- Build a team that “swarms” to innovative solutions
BENEFITING NON-PROFIT: The net proceeds from this event’s ticket sales benefit Habitat for Humanity of Southern Santa Barbara County, who’s mission is “to unite people and communities in a spirit of true partnership by building houses with families in need regardless of race, nationality, or religion.”
TUESDAY, NOVEMBER 16, 2010
5:30pm VIP Reception (must RSVP online to attend reception)
6:45pm Seating for Speaker, no late admittance
University Club of Santa Barbara, 1332 Santa Barbara Street
$10 with RSVP online, $15 at the door
The "Sync" event series is a convergence of Catalyst for Thought’s main tenants: Inspiring entrepreneurs, bringing together the local entrepreneurial network, and financially supporting local charities. The net proceeds from Sync event ticket sales are donated to different benefiting non-profits. Entrepreneurs are educated and inspired by dynamic speakers who share their expertise, and insights, to motivate attendees towards professional and entrepreneurial success. By joining the community of entrepreneurs and professionals, you are supported by valuable networking opportunities and resources.
Featuring a large-scale speaker format, you experience the energy of the crowd and inspiration of the Speaker. With a DJ, stage lighting and sound, gift bags, and a full production team, our Sync events are not to be missed!
