THE DETAILS

Focus: The Brand Called You and Developing Operating Principles for Life

Maximum ten people allowed
First ten people to RSVP accepted

FEATURED EXECUTIVE - James M. Morouse

Mr. James Morouse has a tremendous depth of global marketing experience, ranging from technology start-ups to billion dollar consumer brands.  As Managing Director for The Satori Group, he is responsible for advising start-up companies and not-for-profits in brand strategy, marketing and new product development.  Morouse is an Adjunct Professor of Management at Westmont College and has also taught Entrepreneurial Marketing at the University of California Santa Barbara.

As Vice President of Marketing for Infoseek Corporation (which was later acquired by the Walt Disney Corporation), Morouse was responsible for all marketing activities associated with the 40 million launch of GO Network. . This included inception of the product, brand name selection, advertising, public relations, promotions, and database marketing.  Working closely with over one- hundred Disney brands, Mr. Morouse was part of a team that developed the first branded content portal on the Internet.

Morouse has held executive positions with Paul Allen’s Starwave Corporation in Seattle, where he was responsible for brand marketing, e-commerce, public relations, customer service and online/offline advertising for ESPN.com, the leading sports site on the Internet as well as the launch of ABCNEWS.com. Before joining Starwave, he was the Executive Vice President for Wolff New Media in New York, where he was involved in publishing and web development for the “NetGuide” series of books. Mr. Morouse’s experience in this early Internet start-up venture is profiled in the bestseller “Burn Rate, How I Survived the Gold Rush Years on the Internet,” by Michael Wolff. (Touchstone, 1998).

Morouse has worked in brand management and has launched over 100 new products in the United States, Europe and Asia for Procter and Gamble and Helene Curtis International, managing well-known brands such as Crest, Bounce, Metamucil and Salon Selectives. He also worked as an account executive at Ameritech Communications and Xerox Corporation.

Mr. Morouse holds a B.A. from the University of Southern California and an M.B.A in Marketing and International Management from The Wharton School, University of Pennsylvania.

Mr. Morouse serves on the Board of Advisors of Westmont College, the Board of Governors of Opportunity International, the board of the Lobero Theater and as a Trustee of the Santa Barbara Foundation. He also serves on the board of NOZA, an industry leader in searchable databases. 

Mr. James Morouse resides in Santa Barbara, California with his wife and three children.

WHAT TO EXPECT

“Big companies understand the importance of brands.  Today, in the Age of the Individual, you have to be your own brand.  Here’s what it takes to be the CEO of Me Inc.  It’s a new brand world…”  Tom Peters posited the statement above in 1997 in a seminal article entitled “The Brand Called You”.  Whether you aspire to a corner office, an entrepreneurial career, or a fulfilling “second act” to your life – it’s critical to develop a personal brand that is uniquely you.

This lunch will share the philosophy of personal branding and what it can mean for your career and life.  Jim Morouse, a global marketing executive who has launched hundreds of new products (in the US, Europe and Asia), will share some tips and tricks of identifying, then positioning your talents and passions.  In addition, Jim will share his experiences in developing a set of “operating principles” that can serve as a touchstone for your personal dreams/values in a turbulent marketplace.