Sync: SYNC w/ Jim Wolfe
SPEAKER: As President/CEO of the Balance Bar Company, he led the company’s growth from $1M in sales in 1995 to $100M in sales in 1999. The company went public in 1998 and sold to Kraft Foods for $268M in 2000. Mr. Wolfe has also held executive level positions in Marketing and Sales with Welch’s, Coca-Cola, and Seven-Up Foods. He has consulted Celestial Seasonings, Welch’s, Gatorade and Snapple. Born in Buffalo, NY he was one of nine children, and graduated the University of Buffalo with a B.S. in Business Administration.
“THE BALANCE BAR STORY”
- How we turned a failing company into a success
- Importance of experience at the top position
- Identifying your target audience
- Consumer research on the cheap
- Product differentiation
- Product quality
- Attracting, training, motivating and retaining key employees
- Importance of a proactive Board
BENEFITING NON-PROFIT: The net proceeds from this event’s ticket sales benefit CALM, whose mission is to “prevent, assess, and treat child abuse by providing comprehensive, culturally competent, services for children, families and adults.”
TUESDAY, SEPTEMBER 14, 2010
5:30pm VIP Reception (contact Catalyst for information on admission to this event)
6:45pm Seating for Speaker, no late admittance
University Club of Santa Barbara, 1332 Santa Barbara Street
$10 with RSVP online, $15 at the door
