THE DETAILS

Focus:How to determine that your product or service will be accepted

Maximum ten people allowed
First ten people to RSVP accepted

FEATURED EXECUTIVE - Jim Semick

Jim Semick is Director of Customer Development at AppFolio, a Web-based business software company based in Santa Barbara. Semick is responsible for validating new market opportunities at AppFolio, and was part of the startup team that identified and launched the company’s first product. Prior to AppFolio, Semick led the efforts that defined the product features and target market for several successful software products, including Citrix GoToMyPC and GoToMeeting. Semick has over 15 years’ experience working with leading software companies such as Microsoft and Citrix Online to develop and market winning products.

WHAT TO EXPECT

Semick uses innovative product development methods to discover what customers want and then build products with a high probability of success. He will discuss the techniques that can help you answer critical questions such as: How do you know whether your product will be successful before you build it? What is the best price and sales channel for your product? How can you identify your initial customers and market segment? How can you get a new product quickly into the market?