THE DETAILS

Focus: Marketing and Branding - Is it time to Pivot?

Maximum ten people allowed
First ten people to RSVP accepted

FEATURED EXECUTIVE - Jim Wolfe

As President/CEO of the Balance Bar Company, he led the company’s growth from $1M in sales in 1995 to $100M in sales in 1999.  The company went public in 1998 and sold to Kraft Foods for $268M in 2000.  Mr. Wolfe has also held executive level positions in Marketing and Sales with Welch’s, Coca-Cola, and Seven-Up Foods.  He has consulted Celestial Seasonings, Welch’s, Gatorade and Snapple.  Born in Buffalo, NY he was one of nine children, and graduated the University of Buffalo with a B.S. in Business Administration.

WHAT TO EXPECT

$1 million in sales is good, but $100 million is a lot better.  Jim was able to recognize Balance Bar's misguided marketing and sales plan, pivot the company's focus and rebrand the product, leading to huge growth.  Come learn from Jim how to identify your own company's shortcomings, clearly describe your market, plan your attack, and execute with great effectiveness.

Branding and Marketing Track - The three speakers within this track are focusing in on the branding and marketing of your innovative business venture.  Each have the expertise of leading their own companies to great successes, building teams around a brand that drives sales, and are equally able to highlight, with stories, what not to do. They understand your needs, your challenges, and your opportunities for success.  Couple the learning from these great teachers with the connections made around the table, and great progress will be made in a month's time.

**We encourage you to buy tickets to lunches with Jim Wolfe, Simon Dixon, and Lorrie Thomas Ross.  They are all experts in the branding and marketing field.  Each has a different take and expertise.  This will ensure you get a comprehensive learning experience through the Branding and Marketing track of our MINDS series.