Putting together a quick product review and uploading it on your affiliate site is definitely not going to cut it these days. Creating a profitable affiliate site is a much more complex process compared to 10 years ago.
An affiliate site should be approached as a business like any other. You need to build a strong brand, a powerful online presence, accompanied by a gorgeous website, unique logo, tagline, social media profiles, and much more.
Legitimacy is the key to earning trust and a positive reputation. So being an expert in your industry should be a priority for all affiliates looking for profitability and a long-term business.
What Makes an Affiliate Site Profitable?
Content That Strikes a Chord with Visitors. Beautiful content is appreciated in the same way as beautiful design…
Brief and low-quality cntent won’t get you anywhere. You need to put effort into the content you put out into the world with the goal of making it unique and valuable for everyone that reads it. In other words, you need to notice what your prospects are looking for and what questions they really want answered. Then provide that information in a high-quality, detailed, and clear cut manner.
If you’re writing product reviews, for example, talk about the pros and cons of the product, and include the aspects of the product that your visitors will be curious about. Try avoiding reviews that just explain why someone should buy it. Doing this will make you come off as illegitimate. When you provide honest details and accuracy on the product, you’ll build trust. To give the best reviews in your industry, have well-researched information and experience the product yourself.
Also, the content you’re producing for your affiliate site should help your prospects make a profitable decision. This may seem obvious, but if your content is just an introduction to the product, you should have a whole sales funnel set up so the prospects can convert to sales down the road.
Many beginners in Internet marketing tend to rush into affiliate marketing and only have sales on their mind. When they’re only focused on the sales, they end up skipping the part of providing awesome value for their viewers. The bottom line is, the ones who take time to provide great content that prospects will connect to, will outperform the ones that are quickly trying to make sales by putting something subpar together.
By the way, if you aren’t that great at creating mesmerizing content that you think your customers will love, don’t worry. There are content writers that you can hire who will create great content while you practice your writing skills.
Does Google Hate Affiliate Sites?
Many people in the affiliate space are under the impression that Google hates affiliate marketers. This simply isn’t true. Google hates crappy content and it just happens to be that a high percentage of affiliates produce thin content that doesn’t provide any value.
The best way to build successful affiliate marketing websites is to create a brand and offer something unique and valuable to your audience. Offer something that isn’t already out there, provide a unique angle to a content topic and generally aim to help your readers by providing awesome information.
There are thousands of successful affiliate marketing websites that have established themselves as brands and enjoy very healthy incomes as a result of creating a website that provides genuine value to its’ readers.
Traffic & SEO
Good SEO goes hand in hand with quality content, but there are some other factors involved. Unfortunately, you can write the most amazing content, but thousands of people won’t automatically find it.
Traffic, for one is crucial for your affiliate site. Most affiliate sites are dependent on organic traffic, which means that if your site doesn’t have diversified sources of traffic, you risk your site losing all its readership by a possible search engine algorithm update.
Affiliate sites tend to be involved with PBN (private blog networks) which can help rankings significantly, but there is a risk of the search engine finding out, as they have gotten a lot smarter. Ideally, you should create a strong backlink profile through legitimate authority links. This is a safe way to maintain your rankings amid changing algorithms and changing search engine rankings.
Good SEO can provide the strongest form of longevity for your affiliate site and your exit strategy. SEO will increase the value of your site if you ever choose to sell your site down the road.
Choosing an Evergreen Niche
Some niches are buzzing for a few months and eventually fade away. They may be extremely profitable for a while, but as soon as the product is irrelevant, so does every company that tried to make a business out of it.
Evergreen products will go through fluctuations just like every business, but looking at the long-term benefits, an evergreen product will provide a steady and plenty amount of income. Another benefit of choosing an evergreen niche, they usually have consistent growth and room for improvement. This gives you the ability to add new products within the niche to boost your revenue and differentiation.
If you’re looking to get into affiliate marketing, but you aren’t sure which niche is best, one option is buying an affiliate site. This will give you the ability to enter a niche that is profitable as well as the SEO the previous owner build.
There are many ways to be successful in affiliate marketing. One of the first steps is finding great affiliate marketing training. Training that will teach you everything you need to know about generating an income through this popular business model.