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What Is Internet Marketing?

Internet marketing means alot of different thing to a lot of people. Back in the day when the internet was still in it’s infancy, internet marketing was seen as placing banner ads on other websites. On the other side of the coin, there are companies that will try and convince you that you can make a quick buck with some sort of special “program”. These are mostly just all hype and hot air, all talk and no trousers!

In 2017, Internet marketing has evolved into a huge mix of components that people utilise as a way to increase leads and sales in a business. This applies to online as well as offline businesses. Many companies promote products online in order to make the sales offline in their brick and mortar stores.

The decision to use internet marketing as part of an overall company marketing strategy is an absolute must in today’s ever-connected digital world. For some businesses, online marketing is the only form of marketing they do and these guys are definitely on to something because online marketing allows us to leverage data to produce concrete results in business.

In contrast, with offline marketing, it’s pretty much a game of throwing things at a wall to see what sticks.

Components Of Online Marketing:

  • Setting Up a Website – websites typcially consist of blogs, landing pages and product pages (among many others). Websites are used as tools to provide value and build a relationship with a prospect. They are also used to directly sell products and services. Most websites have implemented some form of lead capture to build their email list in order to eventually market products to their subscribers.
  • Search Engine Marketing – This is a form of marketing that consists of ranking in the search engines such as Google & Bing. This is implemented by either improving a websites organic search engine rankings or going down the paid advertising route, otherwise known as PPC (Pay-Per-Click).
  • Email Marketing – Is a form a spreading information about a product or service via email. Most companies build their email list through their blog and subsequently provide value in the form of free content to their subscribers before offering products and services. Email marketing is similar to direct marketing in the “real world”.

Out of all elements of internet marketing, having a website is the most important one. Prospects expect a business to have a website, especially in this day and age. Not having a website could raise suspicions at this point. This still applies to businesses that only have local customers, like an independent garage or a restaurant, for example. These local businesses can greatly increase their search presence by implementing effect SEO strategies.

Internet marketing also has the advantage of being 100% virtual, allowing people to start and run their business from literally anywhere in the world. Most home based businesses don’t have a physical location and more people are becoming aware of the opportunities the internet provides to live this kind of lifestyle.

The internet has given the ability for home businesses to flourish in a massive way, because of a variety of factors. Partly because starting and maintaining a decent web presence doesn’t cost a lot of money. Home business owners are able to effectively attract targeted prospects to their business without spending big bucks on marketing and advertising.

Merging Offline & Online Marketing Strategies

Many businesses operate online as well as offline. In this case, a healthy combination of both online and offline marketing is required to maximise sales in the business. Many online businesses actually invest quite heavily into offline marketing strategies. Companies such as CompareTheMarket, Expedia and invest in radio and TV advertising to generate additional traffic to their websites.

Some great marketing and online business resources to get you started:

Business Ideas With Low Investment

Free Online Marketing Courses

50 Internet Business Ideas –

Business Ideas For Women

26 Free Online Marketing Courses –

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